Wednesday, 13 April 2016

History of Animation.. HMMM.. such a interesting things...

History of animation

From Wikipedia, the free encyclopedia
Animation refers to the creation of a sequence of images—drawn, painted, or produced by other artistic methods—that change over time to portray the illusion of motion. Before the invention of film, humans depicted motion in static art as far back as the Paleolithic period. In the 1st century, several devices successfully depicted motion in animated images.

Early approaches to motion in art[edit]

An Egyptian burial chamber mural, approximately 4000 years old, showing wrestlers in action.
Sequence of images that minimally differ from each other - from the site of the Burnt City in Iran, late half of 3rd millennium B.C.
One early example is a 5,200-year old pottery bowl discovered in Shahr-e Sukhteh, Iran. The bowl has five images painted around it that show phases of a goat leaping up to nip at a tree.[1][2]
An Egyptian mural approximately 4000 years old, found in the tomb ofKhnumhotep at the Beni Hassan cemetery, features a very long series of images that apparently depict the sequence of events in a wrestlingmatch.[3] Ancient Chinese records contain several mentions of devices, including one made by the inventor Ding Huan, that were said to "give an impression of movement" to a series of human or animal figures on them,[4] but these accounts are unclear and may only refer to the actual movement of the figures through space.[5]
Seven drawings by Leonardo da Vinci (c. 1510) extending over two folios in the Windsor Collection, Anatomical Studies of the Muscles of the Neck, Shoulder, Chest, and Arm, have detailed renderings of the upper body and less-detailed facial features. The sequence shows multiple angles of the figure as it rotates and the arm extends. Because the drawings show only small changes from one image to the next, together they imply the movement of a single figure.
Although some of these early examples may seem similar to a series of animation drawings, the contemporary lack of any means to show them in motion and their extremely lowframe rate causes them to fall short of being true animation. Nonetheless, the practice of illustrating movement over time by creating a series of images arranged in chronological order provided a foundation for the development of the art.

Animation before film[edit]

Numerous devices that successfully displayed animated images were introduced well before the advent of the motion picture. These devices were used to entertain, amaze, and sometimes even frighten people. The majority of these devices didn't project their images, and accordingly could only be viewed by a single person at any one time. For this reason they were considered toys rather than devices for a large scale entertainment industry like later animation. Many of these devices are still built by and for film students learning the basic principles of animation.

The magic lantern (c. 1650)[edit]

The magic lantern is an early predecessor of the modern day projector. It consisted of a translucent oil painting, a simple lens and a candle or oil lamp. In a darkened room, the image would appear projected onto an adjacent flat surface. It was often used to project demonic, frightening images in a phantasmagoria that convinced people they were witnessing the supernatural. Some slides for the lanterns contained moving parts, which makes the magic lantern the earliest known example of projected animation. The origin of the magic lantern is debated, but in the 15th century the Venetian inventor Giovanni Fontana published an illustration of a device that projected the image of a demon in his Liber Instrumentorum. The earliest known actual magic lanterns are usually credited to Christiaan Huygens or Athanasius Kircher.[6][7]

Thaumatrope (1824)[edit]

A thaumatrope is a simple toy that was popular in the 19th century. It is a small disk with different pictures on each side, such as a bird and a cage, and is attached to two pieces of string. When the strings are twirled quickly between the fingers, the pictures appear to combine into a single image. This demonstrates the persistence of vision, the fact that the perception of an object by the eyes and brain continues for a small fraction of a second after the view is blocked or the object is removed. The invention of the device is often credited to Sir John Herschel, but John Ayrton Paris popularized it in 1824 when he demonstrated it to the Royal College of Physicians.[8]

Phenakistoscope (1831)[edit]

A phenakistoscope disc byEadweard Muybridge (1893).
The phenakistoscope was an early animation device.[9] It was invented in 1831, simultaneously by the Belgian Joseph Plateau and the Austrian Simon von Stampfer. It consists of a disk with a series of images, drawn on radii evenly spaced around the center of the disk. Slots are cut out of the disk on the same radii as the drawings, but at a different distance from the center. The device would be placed in front of amirror and spun. As the phenakistoscope spins, a viewer looks through the slots at the reflection of the drawings, are momentarily visible when a slot passes by the viewer's eye.[10] This created the illusion of animation.

Zoetrope (1834)[edit]

The zoetrope concept was suggested in 1834 by William George Horner, and from the 1860s marketed as the zoetrope. It operates on the same principle as the phenakistoscope. It was a cylindrical spinning device with several frames of animation printed on a paper strip placed around the interior circumference. The observer looks through vertical slits around the sides to view the moving images on the opposite side as the cylinder spins. As it spins, the material between the viewing slits moves in the opposite direction of the images on the other side and in doing so serves as a rudimentary shutter. The zoetrope had several advantages over the basic phenakistoscope. It did not require the use of a mirror to view the illusion, and because of its cylindrical shape it could be viewed by several people at once.[11]
In ancient China, people used a device that one 20th century historian categorized as "a variety of zoetrope."[4] It had a series of translucent paper or mica panels and was operated by being hung over a lamp so that vanes at the top would cause it to rotate as heated air rose from the lamp. It has been claimed that this rotation, if it reached the ideal speed, caused the same illusion of animation as the later zoetrope, but because there was no shutter (the slits in a zoetrope) or other provision for intermittence, the effect was in fact simply a series of horizontally drifting figures, with no true animation.[12][13][14]

Flip book (1868)[edit]

An 1886 illustration of the kineograph.
John Barnes Linnett patented the first flip book in 1868 as the kineograph. A flip book is a small book with relatively springy pages, each having one in a series of animation images located near its unbound edge. The user bends all of the pages back, normally with the thumb, then by a gradual motion of the hand allows them to spring free one at a time. As with the phenakistoscope, zoetrope and praxinoscope, the illusion of motion is created by the apparent sudden replacement of each image by the next in the series, but unlike those other inventions no view-interrupting shutter or assembly of mirrors is required and no viewing device other than the user's hand is absolutely necessary. Early film animators cited flip books as their inspiration more often than the earlier devices, which did not reach as wide an audience.[15]
The older devices by their nature severely limit the number of images that can be included in a sequence without making the device very large or the images impractically small. The book format still imposes a physical limit, but many dozens of images of ample size can easily be accommodated. Inventors stretched even that limit with the mutoscope, patented in 1894 and sometimes still found in amusement arcades. It consists of a large circularly-bound flip book in a housing, with a viewing lens and a crank handle that drives a mechanism that slowly rotates the assembly of images past a catch,size to match the running time of an entire reel of film.

Praxinoscope (1877)[edit]

The first known animated projection on a screen was created in France by Charles-Émile Reynaud, who was a French science teacher. Reynaud created the Praxinoscope in 1877 and the Théâtre Optique in December 1888. On 28 October 1892, he projected the first animation in public, Pauvre Pierrot, at the Musée Grévin in Paris. This film is also notable as the first known instance of film perforations being used. His films were not photographed, but drawn directly onto the transparent strip. In 1900, more than 500,000 people attended these screenings.

Traditional animation[edit]

The first film recorded on standard picture film that included animated sequences was the 1900 Enchanted Drawing, which was followed by the first entirely animated film, the 1906 Humorous Phases of Funny Faces by J. Stuart Blackton—who is, for this reason, considered the father of American animation.
The first animated film created by using what came to be known as traditional (hand-drawn) animation—the 1908 Fantasmagorie by Émile Cohl
In Europe, the French artist, Émile Cohl, created the first animated film using what came to be known as traditional animationcreation methods—the 1908 Fantasmagorie. The film largely consisted of a stick figure moving about and encountering all manner of morphing objects, such as a wine bottle that transforms into a flower. There were also sections of live action where the animator’s hands would enter the scene. The film was created by drawing each frame on paper and then shooting each frame onto negative film, which gave the picture a blackboard look.
The more detailed hand-drawn animations, requiring a team of animators drawing each frame manually with detailed backgrounds and characters, were those directed by Winsor McCay, a successful newspaper cartoonist, including the 1911Little Nemo, the 1914 Gertie the Dinosaur, and the 1918 The Sinking of the Lusitania.[16][17]
During the 1910s, the production of animated short films, typically referred to as "cartoons", became an industry of its own and cartoon shorts were produced for showing in movie theaters. The most successful producer at the time was John Randolph Bray, who, along with animator Earl Hurd, patented the cel animation process that dominated the animation industry for the rest of the decade.[18]

The silent era[edit]

Charles-Émile Reynaud's Théâtre Optique is the earliest known example of projected animation. It predates even photographic motion picture devices such as Thomas Edison's 1893 invention, the Kinetoscope, and the Lumière brothers' 1894 invention, the cinematograph. Reynaud exhibited three of his animations on October 28, 1892 at Musée Grévin in Paris, France. The only surviving example of these three is Pauvre Pierrot, which was 500 frames long.[19]
File:Emile Cohl - Fantasmagorie 1908 - YouTube.theora.ogv
Émile Cohl's Fantasmagorie
After the cinematograph popularized the motion picture, producers began to explore the endless possibilities of animation in greater depth.[20] A short stop-motion animation was produced in 1908 by Albert E. Smith and J. Stuart Blackton called The Humpty Dumpty Circus.[21] Stop motion is a technique in which real objects are moved around in the time between their images being recorded, so that when the images are viewed at a normal frame rate the objects appear to move by some invisible force. It directly descends from various early trick film techniques that created the illusion of impossible actions.
A few other films that featured stop motion technique were released afterward, but the first to receive wide scale appreciation was Blackton's Haunted Mansion, which baffled viewers and inspired much further development.[22] In 1906, Blackton also made the first drawn work of animation on standard film, Humorous Phases of Funny Faces. It features faces that are drawn on a chalkboard and then suddenly move autonomously.
Fantasmagorie, by the French director Émile Cohl (also called Émile Courtet), is also noteworthy. It was screened for the first time on August 17, 1908 at Théâtre du Gymnase in Paris. Cohl later went to Fort Lee, New Jersey near New York City in 1912, where he worked for French studio Éclair and spread its animation technique to the US.
File:Katsudō Shashin (1907).webm
Katsudō Shashin
Katsudō Shashin, from an unknown creator, was discovered in 2005 and is speculated to be the oldest work of animation in Japan, with Natsuki Matsumoto,[a][23] an expert in iconography at the Osaka University of Arts[24] and animation historian Nobuyuki Tsugata[b]determining the film was most likely made between 1907 and 1911.[25] The film consists of a series of cartoon images on fifty frames of acelluloid strip and lasts three seconds at sixteen frames per second.[26] It depicts a young boy in a sailor suit who writes the kanjicharacters "活動写真" (katsudō shashin, or "moving picture"), then turns towards the viewer, removes his hat, and offers a salute.[26]Evidence suggests it was mass-produced to be sold to wealthy owners of home projectors.[27] To Matsumoto, the relatively poor quality and low-tech printing technique indicate it was likely from a smaller film company.[28]
Influenced by Émile Cohl, the author of the first puppet-animated film (i.e., The Beautiful Lukanida (1912)), Russian-born (ethnicallyPolish) director Wladyslaw Starewicz, known as Ladislas Starevich, started to create stop motion films using dead insects with wire limbs and later, in France, with complex and really expressive puppets. In 1911, he created The Cameraman's Revenge, a complex tale oftreason,and violence between several different insects. It is a pioneer work of puppet animation, and the oldest animated film of such dramatic complexity, with characters filled with motivation, desire and feelings.
File:Gertie the Dinosaur.ogv
Gertie the Dinosaur (1914)
In 1914, American cartoonist Winsor McCay released Gertie the Dinosaur, an early example of character development in drawn animation. The film was made for McCay's vaudeville act and as it played McCay would speak to Gertie who would respond with a series of gestures. There was a scene at the end of the film where McCay walked behind the projection screen and a view of him appears on the screen showing him getting on the cartoon dinosaur's back and riding out of frame. This scene made Gertie the Dinosaur the first film to combine live action footage with hand drawn animation. McCay hand-drew almost every one of the 10,000 drawings he used for the film.[29]
Also in 1914, John Bray opened John Bray Studios, which revolutionized the way animation was created. Earl Hurd, one of Bray's employees patented the cel technique. This involved animating moving objects on transparent celluloid sheets. Animators photographed the sheets over a stationary background image to generate the sequence of images. This, as well as Bray's innovative use of the assembly line method, allowed John Bray Studios to create Colonel Heeza Liar, the first animated series.[30]
In 1915, Max and Dave Fleischer invented rotoscoping, the process of using film as a reference point for animation and their studios went on to later release such animated classics as Ko-Ko the Clown, Betty Boop, Popeye the Sailor Man, and Superman. In 1918 McCay released The Sinking of the Lusitania, a wartime propaganda film. McCay did use some of the newer animation techniques, such as cels over paintings—but because he did all of his animation by himself, the project wasn't actually released until just shortly before the end of the war.[30] At this point the larger scale animation studios were becoming the industrial norm and artists such as McCay faded from the public eye.[29]
File:FelixTheCat-1919-FelineFollies silent.ogv
The 1919 Feline Follies by Pat Sullivan
The first known animated feature film was El Apóstol, made in 1917 by Quirino Cristiani from Argentina.[31] He also directed two other animated feature films, including 1931's Peludópolis, the first feature length animation to use synchronized sound. None of these, however, survive.[32][33]
In 1920, Otto Messmer of Pat Sullivan Studios created Felix the Cat. Pat Sullivan, the studio head took all of the credit for Felix, a common practice in the early days of studio animation. Felix the Cat was distributed by Paramount Studios, and it attracted a large audience. Felix was the first cartoon to be merchandised. He soon became a household name.
In Germany, during the 1920s the abstract animation was invented by Walter Ruttman, Hans Richter, and Oskar Fischinger, however, theNazis censorship against so-called "degenerate art" prevented the abstract animation from developing after 1933.
The earliest surviving animated feature film is the 1926 silhouette-animated Adventures of Prince Achmed, which used colour-tinted film. It was directed by German Lotte Reiniger and French/Hungarian Berthold Bartosch.

Walt Disney & Warner Bros.[edit]

In 1923, a studio called Laugh-O-Grams went bankrupt and its owner, Walt Disney, opened a new studio in Los Angeles. Disney's first project was the Alice Comedies series, which featured a live action girl interacting with numerous cartoon characters. Disney's first notable breakthrough was 1928's Steamboat Willie, the third of the Mickey Mouseseries. It was the first cartoon that included a fully post-produced soundtrack, featuring voice and sound effects printed on the film itself ("sound-on-film"). The short film showed an anthropomorphic mouse named Mickey neglecting his work on a steamboat to instead make music using the animals aboard the boat.
In 1933, Warner Brothers Cartoons was founded. While Disney's studio was known for its releases being strictly controlled by Walt Disney himself, Warner brothers allowed its animators more freedom, which allowed for their animators to develop more recognizable personal styles.[29]
The first animation to use the full, three-color Technicolor method was Flowers and Trees, made in 1932 by Disney Studios, which won an Academy Award for the work.[19] Color animation soon became the industry standard, and in 1934, Warner Brothers released Honeymoon Hotel of the Merrie Melodies series, their first color films. Meanwhile, Disney had realized that the success of animated films depended upon telling emotionally gripping stories; he developed an innovation called a "story department" where storyboard artists separate from the animators would focus on story development alone, which proved its worth when the Disney studio released in 1933 the first-ever animated short to feature well-developed characters, Three Little Pigs.[34][35][36] In 1935, Tex Avery released his first film with Warner Brothers. Avery's style was notably fast paced, violent, and satirical, with a slapstick sensibility.

Snow White and the Seven Dwarfs[edit]

Many consider Walt Disney's 1937 Snow White and the Seven Dwarfs the first animated feature film, though at least seven films were released earlier. However, Disney's film was the first one completely made using hand-drawn animation. The previous seven films, of which only four survive, were made using cutout, silhouette or stop motion, except for one—also made by Disney seven months prior to Snow White's release—Academy Award Review of Walt Disney Cartoons. This was an anthology film to promote the upcoming release of Snow White. However, many do not consider this a genuine feature film because it is a package film. In addition, at approximately 41 minutes, the film does not seem to fulfill today's expectations for a feature film. However, the official BFI, AMPAS and AFI definitions of a feature film require that it be over 40 minutes long, which, in theory, should make it the first animated feature film using traditional animation.
But as Snow White was also the first one to become successful and well-known within the English-speaking world, people tend to disregard the seven films. Following Snow White's release, Disney began to focus much of its productive force on feature-length films. Though Disney did continue to produce shorts throughout the century, Warner Brothers continued to focus on features.

The television era[edit]

Color television was introduced to the US Market in 1951. In 1958, Hanna-Barbera released Huckleberry Hound, the first half-hour television program to feature only animation.Terrytoons released Tom Terrific the same year.[37] In 1960, Hanna-Barbera released another monumental animated television show, The Flintstones, which was the first animated series on prime time television. Television significantly decreased public attention to the animated shorts being shown in theatres.

Animation Techniques[edit]

Innumerable approaches to creating animation have arisen throughout the years. Here is a brief account of some of the non traditional techniques commonly incorporated.

Stop motion[edit]

This process is used for many productions, for example, the most common types of puppets are clay puppets, as used in The California Raisins , Wallace and Gromit and Shaun the Sheep by Aardman, and figures made of various rubbers, cloths and plastic resins, such as The Nightmare Before Christmas and James and the Giant Peach. Sometimes even objects are used, such as with the films of Jan Švankmajer.
Stop motion animation was also commonly used for special effects work in many live-action films, such as the 1933 version of King Kong and The 7th Voyage of Sinbad.

CGI animation[edit]

Computer-generated imagery (CGI) revolutionized animation. The first fully computer-animated feature film was Pixar's Toy Story (1995).[citation needed] The process of CGI animation is still very tedious and similar in that sense to traditional animation, and it still adheres to many of the same principles.
A principal difference of CGI animation compared to traditional animation is that drawing is replaced by 3D modeling, almost like a virtual version of stop-motion. A form of animation that combines the two and uses 2D computer drawing can be considered computer aided animation.
Most CGI created films are based on animal characters, monsters, machines, or cartoon-like humans. Animation studios are now trying to develop ways to create realistic-looking humans. Films that have attempted this include Final Fantasy: The Spirits Within in 2001, Final Fantasy: Advent Children in 2005, The Polar Express in 2004, Beowulf in 2007 and Resident Evil: Degeneration in 2009. However, due to the complexity of human body functions, emotions and interactions, this method of animation is rarely used. The more realistic a CG character becomes, the more difficult it is to create the nuances and details of a living person, and the greater the likelihood of the character falling into the uncanny valley. The creation of hair and clothing that move convincingly with the animated human character is another area of difficulty. The Incredibles and Up both have humans as protagonists, while films like Avatar combine animation with live action to create humanoid creatures.
Cel-shading is a type of non-photorealistic rendering intended to make computer graphics appear hand-drawn. It is often used to mimic the style of a comic book or cartoon. It is a somewhat recent addition to computer graphics, most commonly turning up in console video games. Though the end result of cel-shading has a very simplistic feel like that ofhand-drawn animation, the process is complex. The name comes from the clear sheets of acetate (originally, celluloid), called cels, that are painted on for use in traditional 2D animation. It may be considered a "2.5D" form of animation. True real-time cel-shading was first introduced in 2000 by Sega's Jet Set Radio for their Dreamcast console. Besides video games, a number of anime have also used this style of animation, such as Freedom Project in 2006.
Machinima is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation. Machinima-based artists, sometimes called machinimists or machinimators, are often fan laborers, by virtue of their re-use of copyrighted materials.

Source: https://en.wikipedia.org/wiki/History_of_animation

Saturday, 12 March 2016

Tuesday, 12 January 2016

History of Google- Simply Imaging

Early history

Larry Page and Sergey Brin in 2003
The first Google computer at Stanford was housed in custom-made enclosures constructed from Lego bricks.[1]

Beginning

Google began in March 1995 as a research project by Larry Page and Sergey Brin, Ph.D. students at Stanford University.[2]
In search of a dissertation theme, Page had been considering—among other things—exploring the mathematical properties of the World Wide Web, understanding its link structure as a huge graph.[3] His supervisor, Terry Winograd, encouraged him to pick this idea (which Page later recalled as "the best advice I ever got"[4]) and Page focused on the problem of finding out which web pages link to a given page, based on the consideration that the number and nature of such backlinks was valuable information for an analysis of that page (with the role of citations in academic publishing in mind).[3]
In his research project, nicknamed "BackRub", Page was soon joined by Brin, who was supported by a National Science Foundation Graduate Fellowship.[5] Brin was already a close friend, whom Page had first met in the summer of 1995—Page was part of a group of potential new students that Brin had volunteered to show around the campus.[3] Both Brin and Page were working on the Stanford Digital Library Project (SDLP). The SDLP's goal was “to develop the enabling technologies for a single, integrated and universal digital library" and it was funded through the National Science Foundation, among other federal agencies.
Page's web crawler began exploring the web in March 1996, with Page's own Stanford home page serving as the only starting point.[3] To convert the backlink data that it gathered for a given web page into a measure of importance, Brin and Page developed the PageRankalgorithm.[3] While analyzing BackRub's output—which, for a given URL, consisted of a list of backlinks ranked by importance—the pair realized that a search engine based on PageRank would produce better results than existing techniques (existing search engines at the time essentially ranked results according to how many times the search term appeared on a page).[3][9]
Convinced that the pages with the most links to them from other highly relevant Web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine.:[10]
Some Rough Statistics (from August 29th, 1996)
Total indexable HTML urls: 75.2306 Million
Total content downloaded: 207.022 gigabytes
...
BackRub is written in Java and Python and runs on several Sun Ultras and Intel Pentiums running Linux. The primary database is kept on a Sun Ultra II with 28GB of disk. Scott Hassan and Alan Steremberg have provided a great deal of very talented implementation help. Sergey Brin has also been very involved and deserves many thanks.
-Larry Page [11]

Late 1990s

Originally the search engine used Stanford's website with the domain google.stanford.edu. The domain google.com was registered on September 15, 1997. They formally incorporated their company, Google, on September 4, 1998 at a friend's (Susan Wojcicki) garage in Menlo Park, California.
The first patent filed under the name "Google Inc." was filed on August 31, 1999. This patent, filed by Siu-Leong Iu, Malcom Davis, Hui Luo, Yun-Ting Lin, Guillaume Mercier, and Kobad Bugwadia, is titled "Watermarking system and methodology for digital multimedia content" and is the earliest patent filing under the assignee name "Google Inc."[12][13]
Both Brin and Page had been against using advertising pop-ups in a search engine, or an "advertising funded search engines" model, and they wrote a research paper in 1998 on the topic while still students. They changed their minds early on and allowed simple text ads.[14]
By the end of 1998, Google had an index of about 60 million pages.[15] The home page was still marked "BETA", but an article in Salon.com already argued that Google's search results were better than those of competitors like Hotbot or Excite.com, and praised it for being more technologically innovative than the overloaded portal sites (like Yahoo!, Excite.com, Lycos, Netscape's Netcenter, AOL.com, Go.com and MSN.com) which at that time, during the growing dot-com bubble, were seen as "the future of the Web", especially by stock market investors.[15]
In March 1999, the company moved into offices at 165 University Avenue in Palo Alto, home to several other noted Silicon Valley technology startups.[16] After quickly outgrowing two other sites, the company leased a complex of buildings in Mountain View at 1600 Amphitheatre Parkway from Silicon Graphics (SGI) in 2003.[17] The company has remained at this location ever since, and the complex has since become known as the Googleplex (a play on the word googolplex, a number that is equal to 1 followed by a googol of zeros). In 2006, Google bought the property from SGI for US$319 million.[18]

2000s

The Google search engine attracted a loyal following among the growing number of Internet users, who liked its simple design.[19] In 2000, Google began selling advertisementsassociated with search keywords.[2] The ads were text-based to maintain an uncluttered page design and to maximize page loading speed.[2] Keywords were sold based on a combination of price bid and click-throughs, with bidding starting at $.05 per click.[2] This model of selling keyword advertising was pioneered by Goto.com (later renamed Overture Services, before being acquired by Yahoo! and rebranded as Yahoo! Search Marketing).[20][21][22] While many of its dot-com rivals failed in the new Internet marketplace, Google quietly rose in stature while generating revenue.[2]
Google's declared code of conduct is "Don't be evil", a phrase which they went so far as to include in their prospectus (aka "S-1") for their 2004 IPO, noting that "We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains."[23]

Financing and initial public offering

The first funding for Google as a company was secured in August 1998 in the form of a US$100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist.[24]
On June 7, 1999, a round of equity funding totalling $25 million was announced;[25] the major investors being rival venture capital firms Kleiner Perkins Caufield & Byers andSequoia Capital.[24] While Google still needed more funding for their further expansion, Brin and Page were hesitant to take the company public, despite their financial issues. They were not ready to give up control over Google.
Following the closing of the $25 million financing round, Sequoia encouraged Brin and Page to hire a CEO. Brin and Page ultimately acquiesced and hired Eric Schmidt as Google’s first CEO in March 2001.[26]
In October 2003, while discussing a possible initial public offering of shares (IPO), Microsoft approached the company about a possible partnership or merger.[27] The deal never materialized. In January 2004, Google announced the hiring of Morgan Stanley and Goldman Sachs Group to arrange an IPO. The IPO was projected to raise as much as $4 billion.
Google's initial public offering took place on August 19, 2004.[28] A total of 19,605,052 shares were offered at a price of $85 per share.[29] Of that, 14,142,135 (another mathematical reference as √2 ≈ 1.4142135) were floated by Google and 5,462,917 by selling stockholders. The sale raised US$1.67 billion, and gave Google a market capitalization of more than $23 billion.[30] Many of Google's employees became instant paper millionaires. Yahoo!, a competitor of Google, also benefited from the IPO because it owns 2.7 million shares of Google.[31]
The company is listed on the NASDAQ stock exchange under the ticker symbol GOOG.

Growth

The first iteration of Google production servers was built with inexpensive hardware and was designed to be very fault-tolerant

2003[edit]

In February 2003, Google acquired Pyra Labs, owner of Blogger, a web log hosting website. The acquisition secured the company's competitive ability to use information gleaned from blog postings to improve the speed and relevance of articles contained in a companion product to the search engine Google News.

2004

At its peak in early 2004, Google handled upwards of 84.7% of all search requests on the World Wide Web through its website and through its partnerships with other Internet clients like Yahoo!, AOL, and CNN.[citation needed] In February 2004, Yahoo! dropped its partnership with Google, providing an independent search engine of its own. This cost Google some market share, yet Yahoo!'s move highlighted Google's own distinctiveness, and today[when?] the verb "to google" has entered a number of languages (first as a slang verb and now as a standard word), meaning "to perform a web search" (a possible indication of "Google" becoming a genericized trademark).[citation needed]
the relationship between Google, Baidu, and Yahoo
After the IPO, Google's stock market capitalization rose greatly and the stock price more than quadrupled. On August 19, 2004 the number of shares outstanding was 172.85 million while the "free float" was 19.60 million (which makes 89% held by insiders). In January 2005 the number of shares outstanding was up 100 million to 273.42 million, 53% of that was held by insiders, which made the float 127.70 million (up 110 million shares from the first trading day).[citation needed]} The two founders were said to hold almost 30% of the outstanding shares.[citation needed] The actual voting power of the insiders was much higher, as Google has a dual class stock structure in which each Class B share gets ten votes compared to each Class A share getting one. Page says in the prospectus that Google has "a dual class structure that is biased toward stability and independence and that requires investors to bet on the team, especially Sergey and me." The company had not reported any treasury stock holdings as of the Q3 2004 report.

2005

On June 1, 2005, Google shares gained nearly four percent after Credit Suisse First Boston raised its price target on the stock to $350. On that same day, rumors circulated in the financial community that Google would soon be included in the S&P 500.[32] When companies are first listed on the S&P 500 they typically experience a bump in share price due to rapid accumulation of the stock within index funds that track the S&P 500. Google was not added to the S&P 500 until 2006. Nevertheless, on June 7, 2005, Google was valued at nearly $52 billion, making it one of the world's biggest media companies by stock market value.
On August 18, 2005 (one year after the initial IPO), Google announced that it would sell 14,159,265 (another mathematical reference as π ≈ 3.14159265) more shares of its stock to raise money. The move would double Google's cash stockpile to $7 billion. Google said it would use the money for "acquisitions of complementary businesses, technologies or other assets".[33]
On September 28, 2005, Google announced a long-term research partnership with NASA which would involve Google building a 1,000,000-square-foot (93,000 m2) R&D center at NASA's Ames Research Center, and on December 31, 2005 Time Warner's AOL unit and Google unveiled an expanded partnership—see Partnerships below.
Additionally in 2005, Google formed a partnership with Sun Microsystems to help share and distribute each other's technologies. As part of the partnership Google will hire employees to help in the open source office program OpenOffice.org.[34]
With Google's increased size came more competition from large mainstream technology companies. One such example is the rivalry between Microsoft and Google.[35]Microsoft had been touting its Bing search engine to counter Google's competitive position. Furthermore, the two companies are increasingly offering overlapping services, such as webmail (Gmail vs. Hotmail), search (both online and local desktop searching), and other applications (for example, Microsoft's Windows Live Local competes with Google Earth). In addition to an Internet Explorer replacement Google designed its own Linux-based operating system called Chrome OS to directly compete with Microsoft Windows. There were also rumors of a Google web browser, fueled much by the fact that Google is the owner of the domain name "gbrowser.com". These were later proven when Google released Google Chrome. This corporate feud boiled over into the courts when Kai-Fu Lee, a former vice-president of Microsoft, quit Microsoft to work for Google. Microsoft sued to stop his move by citing Lee's non-compete contract (he had access to much sensitive information regarding Microsoft's plans in China). Google and Microsoft reached a settlement out of court on December 22, 2005, the terms of which are confidential.[36]
Click fraud also became a growing problem for Google's business strategy. Google's CFO George Reyes said in a December 2004 investor conference that "something has to be done about this really, really quickly, because I think, potentially, it threatens our business model."[37]

2006

While the company's primary market is in the web content arena, Google has experimented with other markets, such as radio and print publications. On January 17, 2006, Google announced that it had purchased the radio advertising company dMarc, which provides an automated system that allows companies to advertise on the radio.[38] Google also began an experiment in selling advertisements from its advertisers in offline newspapers and magazines, with select advertisements in the Chicago Sun-Times.[39]
During the third quarter 2005 Google Conference Call, Eric Schmidt said, "We don't do the same thing as everyone else does. And so if you try to predict our product strategy by simply saying well so and so has this and Google will do the same thing, it's almost always the wrong answer. We look at markets as they exist and we assume they are pretty well served by their existing players. We try to see new problems and new markets using the technology that others use and we build."
After months of speculation, Google was added to the Standard & Poor's 500 index (S&P 500) on March 31, 2006.[40] Google replaced Burlington Resources, a major oil producer based in Houston that had been acquired by ConocoPhillips.[41] The day after the announcement Google's share price rose by 7%.

Source: https://en.wikipedia.org/wiki/History_of_Google